THACO AUTO recently achieved impressive results at the Stellantis Group awards ceremony in Malacca, Malaysia by securing the title of "ASEAN Best Customer Experience" and was the first runner-up in the sales category. These accolades recognize THACO AUTO's dedication to expanding their dealership network, investing in employee training, and providing exceptional customer service.

THACO AUTO recently held a ceremony to recognize car service centers across their Kia, Mazda, Peugeot, and BMW brands for achieving exceptional customer satisfaction in 2023 with the "Excellence in Service Customer Satisfaction" title.

THACO AUTO proudly ensured smooth transportation for guests and artists at HIFF 2024 with a fleet of 80 Kia, Mazda, Peugeot, and BMW passenger cars.

THACO KIA Plant, in collaboration with THACO Chu Lai's Labor Safety and Fire Prevention Department, conducted a fire, occupational safety, and electrical safety drill on April 6. The training involved 40 employees from the Welding and Assembly workshops.

To foster a vibrant employee culture, many THACO AUTO departments have taken the initiative to organize fitness and sports activities to promote team spirit and camaraderie among employees outside of work hours.

THACO AUTO hosted a visit from Mazda leadership on March 25, in which the delegations focused on collaborating on strategies and business development for the Japanese brand in Vietnam.

THACO AUTO hosted a visit by distinguished guests from Mazda Motor Corporation and GK Design in Hiroshima, Japan, from March 5-8. During this visit, Mr. Atsuhiro Takahashi, Deputy General Manager of the Design Division at Mazda and Mr. Toshikazu Yanaka, President of GK Design, collaborated with THACO AUTO on developing the design strategy for the Mazda brand.

As part of a training agreement signed on April 14, 2023, 25 employees from THACO AUTO's THACO KIA Plant will be deployed to oversee Kia Sonet production for ADM Company in Uzbekistan, from February 15 to May 25, 2024

Following Chairman Tran Ba Duong's inspiring 2024 Message, the Year Opening Ceremony saw leaders at THACO AUTO respond with impassioned speeches outlining their proposed business strategies for the year. Their words resonated with a spirit of strong determination to achieve the set goals and targets

THACO AUTO convened on February 1 for its 2024 Business Plan Conference, with THACO Chairman Tran Ba Duong setting strategic direction for the coming year. Comprehensive reports outlined strategy, operational plans, and management priorities for THACO AUTO Production Division, Automotive R&D Center, and manufacturing plants.

Gathering at Thiskyhall Center on January 29, THACO AUTO charted its course for 2024.

THACO AUTO and Stellantis Group recently held a ceremony in Chu Lai to honor the winners of the Peugeot Regional Sales Contest.