BMW Asia delegation and Philippine partners visit BMW Binh Duong

07/05/2024
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THACO AUTO recently hosted a visit from the BMW Asia delegation and their Philippine partners at the brand-new BMW-MINI-BMW Motorrad Binh Duong Showroom. This showroom is the first of its kind in Southeast Asia, built according to the Retail.Next standard.

Đón tiếp đoàn khách của BMW Asia ghé tham quan Showroom BMW-MINI-BMW Motorrad Bình Dương_1-1 — The delegation visits the BMW-MINI-BMW Motorrad Binh Duong Showroom

During the visit, the delegation received a comprehensive briefing on the BMW-MINI-BMW Motorrad Binh Duong Showroom, including its operations, vehicle sales, and after-sales services. Impressed by the showroom's scale and professionalism, BMW Asia's Philippine partners commended THACO AUTO's successful implementation of the Retail.Next model. The visit also served as a learning opportunity for the partners, providing insights into the showroom's design and operational practices.

Đón tiếp đoàn khách của BMW Asia ghé tham quan Showroom BMW-MINI-BMW Motorrad Bình Dương_3-01 — Retail.Next standards create a difference from space utilization, design style to advanced digital technologies

THACO AUTO opened the BMW-MINI-BMW Motorrad Binh Duong Showroom complex in 2023. The showroom boasts a unique and flexible design, featuring multi-functional areas seamlessly integrated with open spaces. This innovative approach, coupled with the integration of digital processes and technology, creates a modern and engaging shopping experience for customers.

Đón tiếp đoàn khách của BMW Asia ghé tham quan Showroom BMW-MINI-BMW Motorrad Bình Dương -2 — The delegation visits the BMW-MINI-BMW Motorrad Binh Duong Showroom

The group also visited the BMW Sala Showroom, a THACO AUTO BMW showroom conveniently located near the city center of Ho Chi Minh. Renowned for its luxurious ambiance, the showroom features a modern display space with functional areas thoughtfully designed to provide a comprehensive customer experience.

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