THACO AUTO has determined that investment in product research and development (R&D) is the key to increasing the value and enhancing our competitiveness towards sustainable growth. Over the years, R&D Center has constantly researched and applied new technologies, materials, and smart systems in our vehicles. We also strengthen training to enhance high-quality human resources, hence developing a variety of trucks, buses, and premium specialized vehicles serving domestic and export markets.
Some outstanding projects of the R&D Center include:
- Designing THACO premium coaches and sleeper buses.
- Designing and developing medical vehicles and specialized vehicles in different industries.
- Developing premium buses on Mercedes-Benz chassis.
- Designing premium specialized vehicles.
On July 31, THACO AUTO and BMW inaugurated the first-ever Retail.Next showroom complex in Vietnam for BMW, MINI and BMW Motorrad brands in southern Binh Duong province. During the showroom grand opening, they also launched the BMW all-electric iX3 and i4.
On July 8, THACO AUTO launched the New Mazda CX-5 at THACO Chu Lai Industrial Park, the event was themed around the message On to new heights.
The event took place on Wednesday to show gratitude towards customers loyal to THACO AUTO and BMW for the past 5 years, and to launch 4 new-generation BMW Luxury Class cars, including The new BMW X7, the new BMW 8 Series Gran Coupe, the all-new BMW 7 Series and especially the all-new BMW i7, the BMW's first-ever electric vehicle to make debut in Vietnam.
The British automaker will launch a new edition, the Brick Lane with London’s street arts served as inspiration.
While SUVs are getting more popular, sedans continue to attract customers due to the benefits that high-ground clearance cars cannot provide. The Mazda6 is a great example.
Not only changing the appearance, Kia K3 also owns many outstanding technological and utility equipment that is expected to continue the predecessor model - Kia Cerato dominates the C-sedan segment in
Entering a new stage of development, KIA attracted attention when simultaneously introducing many new generation car models, with attractive incentives up to VND 65 million and the best loan policy in
From exterior and interior to technology and operation, the new generation Mazda BT-50 is creating its own image and values, completely confident before many competitors in the same segment.
On October 9, 2021, THACO AUTO officially introduced Kia Carnival, the most versatile, comfortable and luxurious urban SUV in Vietnam market. The car model is applied with many smart technologies
On October 9, 2021, THACO AUTO officially introduced Kia Carnival - the most versatile, comfortable and luxurious urban SUV in Vietnam market, and also introduced the next generation of products.
In the Vietnamese market, the all-new BMW 4 Series Convertible is a unique and rare convertible model in the same segment. The model was officially launched on October 6.
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